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Short-Term Objectives Essay Sample In the coming six months, Dish Network will develop the following short-term objectives: 1. Try to increase the market shares. According to the Dish Network annual report, the corporate has 13.967 million subscribers until December 31, 2011, which represent approximately 14% of pay-TV subscribers in the United States. In the first season this year, Dish has increased its customer group by 22,000.

Top custom essays ukraine brides documentary channel dish network. Gulliesles Member. Posts: 230 Threads: 118 Joined: Nov 2018. Quality custom essays ukraine brides documentary channel direct. Personal quality essay requirements: Essays Custom Essay Online - Get someone to do my homework keep forgetting, College Essays.

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Therefore, Dish Network can keep trying to retain the existing customers and increase the potential customers to gain more market shares. With the current customer’s base, the corporate can set having 13.997 million subscribers as a goal, which means increase approximately 0.21% of the market shares in the second quarter. Promote the Hopper DVR. Dish Network launched this new product in January this year, and it enabled Dish to use DVR technology to another level. Dish Network can treat this launch as a opportunity to gain more customers.

Hopper allows recording up to six HD channels at once, which will improve the residents’ watching experiences. Therefore, the promotion can focus on the new traits and new functions in order to be acceptable by the domestic television market and be popular afterward. Do some charitable work. Many companies donate to charitable organizations for the purposes of both receiving a tax deduction and improving the company’s reputation. This is also a good way for Dish Network to stand in this competitive market. Argumentative essays for gay marriage us supreme court justices. In the long run, Dish is trying to build its better reputation, and this goal requires accumulating gradually. What to write in a college application essay.

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Custom essay services writing spiders insects colorado state bank. From now on, keep working on charities can help the corporate to build its reputation and the good reputation will act as an intangible asset to serve the company to have a larger market. Increase the physical locations. Although the Dish have its own distribution channels, it is necessary to use the existing Blockbuster stores locally to boost the image of the corporation. Online shopping is convenient and popular nowadays, but cannot replace the face to face communication and view the real products. Dish Network should try to open some physical stores within the existing locations to provide customers with products and programming introductions.

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In this way, customers can have a better understanding of only the products, but also the company instead of just pictures and sentences. All these above are Dish Network’s short-term objectives, they are trying to be achieved in six months. To some extent, these objectives will help to meet the long-term objectives. In the long run, the corporate is aimed at increasing the market shares. However, market share should be accumulated gradually, and.5% or.75% increase in customers step by step in the short term will eventually result in a large group of customers.